We are environmentalists at heart committed to helping the world waste less. Our team consists of a dedicated group of entrepreneurs, scientists, engineers, sustainability strategists, and financial advisors with a vast global experience from the food and packaging industry and cutting-edge research within bio-technology.

Alejandra Cuellar Dole

Food engineer

Alexander Jöndell

Board Member


Anette Immelborn

Board Member


Anna Lundin


Arash Fayyazi


Elmira Khajavi

Food Scientist 

Karin Edström

Advisory board member

Pirjo Wiena

Food Tech Expert

Vahid Sohrabpour

Commercial Director & CEO

Vilma Medin

Food engineer


This is a unique high-tech project in collaboration with Lund University - one of the top 100 universities in the world- and other partners who are major food market leaders and incubators.


Eliminate usage of plastic film on cucumbers by using an edible, plant based coating

45% of fruits and vegetables are lost to waste every year. One of the solutions that are used in EU for reducing this waste is single-use plastic film. The film minimizes water loss, reduces gas penetration, and lowers the impact of microorganisms. On the other hand, plastic film is a fossil-based material with significant negative environmental impact such as greenhouse gas emissions and pollution of seas and the earth after usage.

In collaboration with growers, retailers, industry, and university, we have developed prototypes which can prolong the shelf life of a number of fresh fruits and vegetables.

The resulting bio-based edible vegan coating, should be easily applied by using dipping or spraying methods after harvest, and extend the shelf-life of the selected fruits and vegetables.

In this project, we are making trials together with our partners.